The new iPhone may not be called iPhone 5.Find Out Why ?

Even before Apple sent out a cryptic invitation to the press for its Septmeber 12 event, the tech world was already abuzz with reports referring Apple's next-generation iPhone as the iPhone 5. After Apple's invitation, carrying a large shadow of the number 5, hit the mailboxes of tech bloggers and journalists, the tech journalist fraternity more or less seemed to confirm that the next iPhone will indeed be called the iPhone 5.

But Apple may have a surprise up its sleeve for us. It is likely that what we are calling the iPhone 5 may not turn out to be the iPhone 5 after all.

The use of the number 5 in the invite by Apple might be intended to play with the pre-conceived minds of tech buffs, and excite them a little more.

The 5 in the invite may mean something altogether different. Many recent reports have suggested that Apple may be launching a number of products at the September 12 event and hence the number 5 could be indicative of the number of products and not the name of any particular model.

Earlier in the year Apple named its third-generation iPad - the new iPad, and the new iPhone could be named the new iPhone.

Also, since the next iPhone will be the sixth-version of the trendsetting smartphone, calling it the iPhone 5 appears to be a break in the chronological order.

The suspense over the number 5 will be over on Wednesday night when Apple will announce to the world the name for its next-gen iPhone.

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Pinterest hacked? Many users complain so

There seems to be a major hacking incident at Pinterest, the popular pinboard-style social photo sharing website.

Many users have reported that their Pinterest accounts have been hacked into and spam posted on their boards. The incident seems to have taken place last night.

There is still no information regarding the incident on Pinterest's official blog or Twitter account but numerous Pinterest users are reporting breaches on Twitter and Facebook.

If you are on Pinterest it is advisable that you check your account for any suspicious activity and also change your password. If you notice any unauthorised activity on your other social networking accounts, you should temporarily disallow Pinterest from accessing them. The changes can be made from app settings.

In July this year, Pinterest had temporarily locked accounts in response to hacks.

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Cricket Pics of This Week

Here are Some Top Cricket Pics of this Week. 

A general view during the Final of the Club Twenty20 Finals Day match between Northern Cricket Club and Wimbledon Cricket Club at Edgbaston on September 6, 2012 in Birmingham, England.

India's Yuvraj Singh waves to fans to acknowledge them as he walks around the ground after the first Twenty20 international cricket match between India and New Zealand was been called off due to heavy rain in Visakhapatnam September 8, 2012.

The Sun sets as Hashim Amla and AB de Villiers of South Africa add to the runs total for South Africa during the Fifth NatWest Series One Day International match between England and South Africa at Trent Bridge on September 5, 2012 in Nottingham, England.

Stuart Broad of England enjoys the warm up during net practice at Trent Bridge on September 4, 2012 in Nottingham, England. 

Tim Southee celebrates taking the wicket of India's Sachin Tendulkar (R) during the fourth day of their second test cricket match in Bangalore, September 3, 2012.

ENGLAND - SEPTEMBER 05: Hashim Amla of South Africa hits out during the Fifth NatWest Series One Day International match between England and South Africa at Trent Bridge on September 5, 2012 in Nottingham, England.

SEPTEMBER 06: Warwickshire fielder Varun Chopra (r) clings on to catch Worcestershire batsman Brett D'Oliveira during day three of the LV County Championship Division One game between Worcestershire and Warwickshire at New Road on September 6, 2012 

SEPTEMBER 04: Ian Bell of England hits out during net practice at Trent Bridge on September 4, 2012 in Nottingham, England.

James Cole of Northern Cricket Club edges the ball past Dan Pratt and Neiil Turk of Wimbledon during the Final of the Club Twenty20 Finals Day match between Northern Cricket Club and Wimbledon Cricket Club at Edgbaston on September 6, 2012

ENGLAND - SEPTEMBER 4: Charlotte Edwards of England is presented her fiftieth cap by head coach Mark Lane before the first NatWest Women's International T20 cricket match between England and Pakistan at Loughborough University on September 4, 2012

MELBOURNE, AUSTRALIA - SEPTEMBER 07: Fans arrive for the First AFL Qualifying Final match between the Hawthorn Hawks and the Collingwood Magpies at the Melbourne Cricket Ground on September 7, 2012

ENGLAND - SEPTEMBER 07: England bowler James Anderson in action during England nets at Emirates Durham ICG on September 7, 2012

ENGLAND - SEPTEMBER 08: South Africa batsman Jacques Kallis picks up some runs during the 1st NatWest International T20 between England and South Africa at Emirates Durham ICG on September 8, 2012

Groundsmen take shelter in a ground roller as a thunder storm causes a rain delay in the first Twenty20 international cricket match between India and New Zealand in Visakhapatnam September 8, 2012.

Australia's Dan Christian celebrates while taking a catch to dismiss Pakistan's Nasir Jamshed during their second Twenty20 international cricket match in Dubai September 7, 2012.

England's James Anderson bowls as South Africa's Hashim Amla (L) looks on during the fifth one-day international cricket match at Trent Bridge cricket ground in Nottingham September 5, 2012. 

New Zealand's Tim Southee kneels on the pitch as India's Virat Kohli (L) and captain Mahendra Singh Dhoni (rear) watch a boundary Kohli hit during the fourth day of their second test cricket match against New Zealand in Bangalore, September 3, 2012.

A fan of India's cricket team waves an Indian national flag in the stands during the fourth day of their second test cricket match against New Zealand in Bangalore, September 3, 2012.

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Facebook making efforts to remove fake profiles

Social networking giant Facebook is making a "huge effort" to weed out fake profiles to prevent misuse of such identities, a senior company official has said.

"Absolutely, there is a huge effort," Facebook India business manager Pavan Varma told PTI when asked about the company's action on this front.

If Facebook doubts the ownership of an account, it will ask the user to identify himself/herself, he said.

The doubt about the authenticity of the account will arise if an account has a generic name instead of a proper name, uses images of celebrities/ cartoon characters as display pictures, or does not have "enough friends", Varma said.

"It could even be that Facebook comes back to you saying, could you help us identify yourself if you don't have enough friends, because we don't want fake identities," he said.

"We are worried about the experience we deliver...It's not about protecting our brand identity so much," he said.

Recently, there were reports of fake accounts being created by computer programs, which are used for inflating the number of "likes" on Facebook page for a brand.

Facebook had recently said it would be taking out fake "likes" generated by spammers, malware and black marketers.

Varma said advertisers must also shed the obsession with numbers. "How does an advertiser today treat a Facebook page? It is treated as a place where they just come with a number of people who are there. But that is a wrong way of doing it," he said, stressing that the conversations around the brand should assume importance rather than the numbers.

Mere "likes" on the page do not help a brand, he said.

Companies generally pay Facebook for a dedicated page on its platform that helps them connect with the target audience.

Varma, who was speaking to PTI on the sidelines of a banking summit, said Facebook, as a medium, is completely secure and cited the case of ICICI Bank, which now offers basic services over the Facebook page by integrating its net banking platform with the social networking site.

He added that IDBI Bank claims it has over five lakh fans on Facebook.

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Sachin Tendulkar joins Facebook

Over two years after making his debut on Twitter, cricket legend Sachin Tendulkar is taking strike on Facebook. The Little Master's Facebook page, at the time of posting this report, has got over 410,000 likes.

Tendulkar welcomed his fans to a Facebook page with a video message. "I'll like to welcome you to my Facebook family. As a child I always dreamt of playing cricket for India and I chased my dream of winning the World Cup for 22 years. It wouldn't have been possible without your support. I wanna take this opportunity to thank all of you for having prayed for me and wish well for me. I look forward to sharing my experience with you, join me on my Facebook so that we both can share this experience and go through this journey together," he said in the message.

Sachin Tendulkar's Facebook page is maintained by a Gurgaon based company Seven3Rockers. The page is also chronicles Tendulkar's cricketing career and lists his major achievements.

Sachin Tendulkar's official Facebook page can be accessed at:http://www.facebook.com/SachinTendulkar

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